How To Use Skype IP-Telephony As Marketing Tool

Skype actually changed the way we communicate. Traditional telecommunications companies like AT+T pressed the panic button and launched their own voice over ip service. IP-Telephony is no longer the cautiously protected secret of computer freaks it was before. With Skype voice over ip it is easy to bring your business confidently to the global market.

At the beginning Skype was launched as an Instant Messaging PC tool with voice as an add on. But within a short time it became synonymous with making phone calls over the Internet.

Like other voip providers Skype does not trust on a centralized network to route the calls.

Therefore Skype, unlike other Voip providers like Vonage and Lingo, can grow larger without paying extra money for hardware based on a centralized network, since Skypes network really is made of thousands of interconnected PCs like yours and mine.

The fresh purchase of Skype by the Internet giant Ebay for an incredible amount of $2.6 billion unveils the potential of the power of voip.

What is my advantage when using Skype?

You only need a microphone and speakers to make calls with Skype. The calls are of high quality in most regions. Most people think they know what Skype is. They know how to make free calls with a PC or notebook over the Internet. But Skype is much more than a PC-to-PC IP-Telephony technology.

With SkypeIn you can get a virtual business presence in any country

With these additional applications Skype becomes a powerful marketing tool:

Offer your software e.g. in Australia and ask for a local landline number. Redirect your calls with SkypeIn to your Skype number no matter where you are. Than redirect the call with SkypeOut to your cellular phone. When you answer the call with SkypeOut on your cellular phone no one will know that your are sitting on the porch in your garden in Miami.

The real power of Skype lies in the additional applications SkypeIn and SkypeOut and makes it a versatile tool for business owners, and for everyone with a %PC%.

Jim Price
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